One great thing about animations is their size - it's tiny compared to video which means you can employ them throughout a website without slowing things down at all. Furthermore, they are 'streamed' which means that as soon as the first few frames are downloaded they begin to play with the remainder loaded as you watch...

With the latest Flash animation software we can create complex 2-dimensional animations and even complex 3D lighting and movement such as the gears seen here. Music, sound, movement, graduated colours, lighting effects, blends, morphing and more can be integrated into a single 'movie' to play once or repeatedly on a loop. Buttons, stop and start events and numerous interactive elements can be added.

For years websites have stood still - literally! Static texts and images have done what they could to entice and entertain us - but more and more, animation and video are usurping the old guard - making the most of ever increasing broadband speeds to bring us motion and dynamic imaging - the impact on the page is fabulous!